France's SMCP partners with Fairly Made to offer traceability info

The QR code will provide a quick, simple, transparent, and centralised access to all information relating to the traceability of each product, such as the country of origin of each material, the number of kilometres travelled, the location of manufacture, etc. As of this season, a pilot will take place with more than 40 references traced by brand, SMCP said in a media release.

Fairly Made, with whom SMCP is partnering for this project, is an independent, French and mission driven start-up, which will be responsible for collecting information from all suppliers involved at all stages of the production chain of the SMCP group's brands, processing this information and calculating a traceability score. In addition to providing transparency to its customers, this partnership will enable the Group's brands to analyse data continuously and optimise the impact of their supply chain.

The initiative is part of the Group's ‘One journey’ strategic plan through to 2025, which includes a strong CSR dimension and notably calls for ethical sourcing, with 100 per cent of the Group's strategic suppliers audited by 2025. Other ambitious targets have been set in this plan, including the reduction of CO₂ emissions through the increasing use of eco-friendly materials, the reduction of shipment by plane and the widespread implementation of less energy-consuming store concepts.

Isabelle Guichot, CEO of SMCP, said: "I am delighted to announce the signing of this partnership which places the group at the forefront of its industry. Reducing our carbon footprint and continuously improving our supply chain while offering greater transparency is a clear priority of the Group and an expectation of our customers. In addition to the many initiatives already taken within the Group, this project will enable us to provide our customers greater transparency regarding the traceability of our products. It will also be a valuable tool for analysing and optimising our sourcing around the world. This initiative demonstrates the Group’s and its four brands’ commitment to CSR.”

ALCHEMPro News Desk (KD)