Home breadcru News breadcru Sustainability breadcru French fashion house Patou partners with Fairly Made

French fashion house Patou partners with Fairly Made

23 Nov '23
1 min read
Pic: Patou
Pic: Patou

Insights

  • Patou partners with green tech startup Fairly Made, aiming to enhance sustainability and transparency.
  • Fairly Made evaluates Patou's product line, Les Essentiels, comprising 64 wardrobe staples, against traceability and recyclability criteria.
  • As part of its sustainability initiative, The Patou Way, the brand seeks to limit environmental impact.
Patou is the first luxury brand to team with green tech startup Fairly Made, which has worked with LVMH since 2018 and has been part of the group’s Maison des Startups accelerator program at the Station F incubator. 

The startup evaluates and scores the entire sourcing and production chain of a business against traceability and recyclability criteria. It aims to become the world leader in traceability analysis.

Patou has since 2018 prioritised sustainable production practices through its initiative –The Patou Way, an approach designed to limit the environmental impact of each collection, providing insights for customers seeking information on traceability and sustainability to guide their choices.

Fairly Made has evaluated a selection of 64 products in the Patou product line —Les Essentiels. These wardrobe staples range from white tank tops and jeans to denim jackets and black pants.

Through this initiative Patou is setting new standards for sustainability and transparency while remaining faithful to its heritage. Thanks to this partnership with Fairly Made, Patou became one of the first luxury brands to provide these insights for customers.  

ALCHEMPro News Desk (RR)

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