German brand Adidas launches Superstar XLG

The original, remixed, and updated take on the classic Superstar sneaker stays true to the silhouette’s DNA, while recontextualising it for a new era. Designed with a bold, high-rise look, the brand new Superstar XLG features leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.

Helping to bring the refreshed silhouette to life is a campaign comprising a series of short films directed by Maria Sosa Betancor, stills captured by Javier Ruiz, and styling from Ahida Agirre. Traveling through a series of contemporary ‘cores’ – Cluttercore, Cybercore, and Streetcore – the campaign follows as a cast of creative figures finds their individual style with the Superstar XLG as their tool for optimistic self-expression.

ALCHEMPro News Desk (RR)