Dortmund, once known as the city of steel, has evolved into a symbol of enduring strength and resilience. The 2023-24 Cup kit pays homage to this legacy while embracing the future. Its striking retro-futuristic design, featuring an eye-catching all-over print in black and yellow colours, reflects the spirit of the next-generation Borussen.
"Every year, we eagerly anticipate crafting a Cup kit for the BVB team, and this year is no exception. The concept of a Cup kit is unique, just like the design of this year's kit,” said Marco Mueller, Puma senior head of product line management teamsport apparel. “We're proud to 2 have collaborated with BVB on a kit that draws inspiration from the club's beloved home city, with the famous black and yellow colours and can't wait to witness it on pitch.”
"We're especially glad for the opportunity to reveal and launch our new Cup kit during our pre-season US tour,” said Carsten Cramer, Borussia Dortmund managing director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”
The new authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with Ultraweave fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCell technology integrated into the fabric is designed to keep the body free from sweat, the company said in a press release.
The replica version is similarly equipped with dryCell sweat-wicking technology. Both jerseys are made with 100 per cent recycled materials, excluding the trims and decorations as a step toward a better future.
The new BVB Cup kit was worn in the preseason game against Manchester United at the Allegiant Stadium during BVB’s pre-season tour of the United States.
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