Home breadcru News breadcru Accessories breadcru Germany's Puma & Magnus Carlsen launch chess-inspired sneakers

Germany's Puma & Magnus Carlsen launch chess-inspired sneakers

18 May '23
2 min read
Pic: Puma/Business Wire
Pic: Puma/Business Wire

Insights

  • Puma and Magnus Carlsen, world chess champion, have collaborated to launch a chess-inspired sneaker.
  • The Magnus Carlsen x Puma Clyde Chess sneakers feature a premium leather upper with a chessboard texture, suede form strip, and a Puma logo with Magnus Carlsen's signature.
  • A limited quantity of the sneakers will be available for purchase.
Global sports company Puma and brand ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess. The collaboration features a new design based on Puma's classic Clyde model, but with a chess-inspired twist.

The Magnus Carlsen x Puma Clyde Chess sneakers are made with a premium leather upper that features a chessboard inspired texture. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter Puma logo with Magnus Signature in foil print, the company said in a media release.

“It’s an incredible honour to be part of the first chess-inspired sneaker that Puma has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, said Carlsen.

To further showcase their chess-inspired design, the sneakers come with a woven tongue label with Puma branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colours. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customisation.

The Magnus Carlsen x Puma Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on the official website.

ALCHEMPro News Desk (KD)

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