In 2017, these retailers and brands increased the volume of cotton they sourced as Better Cotton by at least 20 percentage points compared to 2016. Ikea Supply, Adidas, Gap, Nike, Levi Strauss & Co., C&A, Decathlon, VF Corporation and Bestseller are among the top brands who are supporting market transformation by integrating 'Better Cotton' into their raw materials strategies and driving demand for more sustainable cotton production worldwide, BCI said in a press release.
BCI retailer and brand members are committed to supporting more sustainable cotton production. They pay a fee to BCI based on the amount of cotton they source as 'Better Cotton'. This fee is invested into training approximately 2 million BCI farmers on more sustainable agricultural practices like reducing inputs (water, pesticides and chemical fertilisers) and addressing gender equality and child labour issues. (RR)
ALCHEMPro News Desk – India
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