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Indian nightwear exports: Challenges, recovery & future prospects

Cultural preferences, especially in Western markets, also play a prominent role in driving the rise of the sleepwear market. The US and the UK are the top importers of all kinds of sleepwear for all ages. Consumers in these regions have higher levels of spending and a long-standing history of sleepwear prominence. Sleepwear is also gradually evolving into loungewear, which is often worn for casual outings.

Exhibit *: India’s total apparel exports in CY **** (in %)