India’s Times Network’s entertainment channel Zoom recently initiated a brand partnership with the country’s online fashion e-tailer Myntra. Beginning April 19, the channel will showcase a whole new look and feel with new shows, web-series, short formats and exclusive experiences covering every medium – television, social media, on-ground and digital.
Through this partnership, what the consumer sees on Zoom can be easily accessed on Myntra, according to a Zoom press release.India's Times Network's entertainment channel Zoom recently initiated a brand partnership with the country's online fashion e-tailer Myntra. Beginning April 19, the channel will showcase a whole new look and feel with new shows, web-series, short formats and exclusive experiences covering every medium – television, social media, on-ground and digital.#
According to Myntra CEO Ananth Narayanan, the partnership will not only to make fashion more accessible, but will make “buy it as you see it” a reality. Each show will be styled by Myntra. (DS)
ALCHEMPro News Desk – India
marketing@alchempro.com
