Swedish apparel retailer Kappahl has released a film series titled 'Make it feel right', which hopes to guide and inspire consumers towards more sustainable clothing consumption. The film which looks at everything, from care, advice to do it yourself tips and from reuse to sustainable design and production, has been made with help of independent experts.
Over the six films, journalist Annika Leone guides consumers from the cotton field to the wardrobe, via the design studio.Swedish apparel retailer Kappahl has released a film series titled 'Make it feel right', which hopes to guide and inspire consumers towards more sustainable clothing consumption. The film which looks at everything, from care, advice to do it yourself tips and from reuse to sustainable design and production, has been made with help of independent experts.#
The films look at the value of clothing, discussing, among other things, how consumers can breathe new life into their wardrobes through recycling, the sustainable options available once he/she is done with a garment, stain removal and clothing care.
Kappahl was founded in 1953 in Gothenburg, Sweden and is a leading fashion chain in the Nordic region, with nearly 380 stores in Sweden, Norway, Finland and Poland. (AR)
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