The National Basketball Association (NBA), a men's professional basketball league in North America comprising 30 teams, and Navi Mumbai-based apparel manufacturer Suditi Industries Ltd recently announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. The goal is to fully penetrate the Indian market.
NBA fanwear apparel will be available in department stores across India, including Shoppers Stop, Central, Lifestyle, Brand Factory and through e-commerce sites Myntra and Jabong, which operates NBAStore.in, NBA’s official online store in India, according to a report on a portal dedicated to media-related news. (DS)
ALCHEMPro News Desk – India
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