Gramicci presents technologically sophisticated range at Outdoor
18 Aug '11
4 min read
The live car raffle registration successfully drew in a new crowd of retailers and welcomed back long time buyers, amping up the festivities. Additionally, to thank the industry for their support, Gramicci gave away hundreds of commemorative “30” year tee shirts, champagne toasts, jello shooters and raffled a $2000 gift certificate on August 6th for those coming in the booth wearing their Gramicci.
Gramicci is often called the 'soul brand' of the outdoor industry, known in the climbing community as the originator of the iconic G-series climbing pant and short. Thirty years later Gramicci is still setting the standard for performance climbing and outdoor apparel with its introduction of NPT- Natural Performance Technology, a pesticide-free, certified organic and hemp blend that naturally produces higher levels of moisture management, breathability and body temperature regulation than synthetics or the new performance cottons that are treated with environmentally harmful chemicals.
marketing@alchempro.com
