In its bid to give its apparel collections a bigger profile, Marks & Spencer (M&S) has signed Hollywood actors Ryan Reynolds and Rosie Huntington-Whitely as the new faces of its 'Autograph' autumn clothing campaign.
The two stars will front the autumn print and in-store campaign for the M&S brand's premium range.
For the Collezione sub-brand, supermodel David Gandy will be the new face for this season.
Other models and actresses who will feature in an online print and in-store activity for Limited Collection are Louise De Chevigny, Sophie Byron and Suki Waterhouse. They will model for the sixties-inspired range that features animal print and body con dresses.
Jamie Redknapp, Lisa Snowdon and Twiggy will continue to model for the core M&S Man and M&S Woman ranges and appear in print ads and in-store activity.
M&S's Autograph collection will be available in M&S outlets and online.
Fibre2fashion News Desk - India
marketing@alchempro.com
