In customer loyalty rewards, Giordano is one of the leading brands with a substantial base of loyalty club members reaching over 300,000 in the Middle East in just four years. World Without Strangers (WWS) was the first global and cardless loyalty programme to be introduced in the region. Members get to avail discounts and points in most Giordano shops worldwide. Sales from WWS members account for 25 per cent of Giordano's revenues.
Giordano International, founded in Hong Kong in 1981, is now one of the world's leading international retailers of apparel and accessories for men, women and children.
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