Yoox to manage online operations of PPR luxury brands
29 May '12
1 min read
PPR announces the signature of a non-binding memorandum of understanding ("MoU") with yoox S.p.A with the aim of defining guidelines for the joint management of the e-commerce operations of some of PPR's luxury brands.
At present, the MoU includes the Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Stella McCartney and Sergio Rossi brands. PPR and yoox intend to continue negotiations with the aim of closing a definitive agreement in the coming months.
The PPR Group empowers a coherent ensemble of Luxury and Sport & Lifestyle premium brands, specializing in apparel and accessories, to reach their full growth potential.
yoox, established in 2000, is the leading virtual store for multi-brand fashion and design in the world.
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