Sportswear brand Fila signs Sehwag as brand ambassador

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has signed him up as its brand ambassador.

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #

Cricket is a highly popular game in India and Fila intends to improve its brand presence with Sehwag, Mr. Rajiv Bajaj, Chief Executive Officer of Fila India, said.

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #

The company has signed Sehwag for a three-year period, during which the cricketer will feature in new ad campaigns.

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #

In fiscal year 2011-12, Fila India earned revenue of Rs. 1.2 billion and it expects to gross Rs. 1.5 billion in the current fiscal.

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #

In view of the recent depreciation of the Indian rupee, Fila India is planning to increase the prices of all its products by up to 7 percent from next month.

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #

Fila is present in India since 2010 and its products are currently available at 35 exclusive outlets (EBOs) and 1,800 multi-brand outlets (MBOs).

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #

Over the next three years, Fila is planning to increase its presence across India to 100 EBOs and 2,500 MBOs.

 

Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has #