Li Ning to set forth go forward plan to improve business

23 Aug '12

4 min read

For the Olympics, the LI-NING brand maintained a close partnership with the five Chinese national gold-medal teams in badminton, gymnastics, diving, table tennis and shooting, for which it has been a long-term sponsor. The Group endorsed other world-class sports sponsorship resources involved in the London 2012 Olympic Games, such as Christian Taylor, the young, up-and-coming American triple jump star who won gold; the Spanish National Basketball Team, which won silver, and superstar pole vault athlete, Yelena Isinbaeva, who won bronze. All these teams and athletes were equipped with LI-NING gear throughout the London Olympics inside and outside of the stadium, giving the LI-NING brand and products maximum exposure.

During the first half of 2012, the Group's continued to steadily progress with distribution channel reforms, by making structural adjustments to its stores according to the evaluation results based on a principle of profitability and cost-savings, and closing 1,200 inefficient stores. As at 30 June 2012, the total number of LI-NING brand conventional stores, flagship stores, factory outlets and discount stores amounted to 7,303, representing a net decrease of 952 stores as compared to 31 December 2011. In particular, there were 271 LI-NING brand factory outlets and 394 LI-NING brand discount stores (31 December 2011: 269 factory outlets, 358 discount stores) and the proportion of retail revenue accounted by clearance channels increased.

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