Prior to the official launch of his signature shoe, Wade will wear two specially-created, high performance Li-Ning-branded basketball sneakers during upcoming Miami HEAT games, including two pre-season games to be played later this week in Beijing and Shanghai against the Los Angeles Clippers. Shoes from the first two preseason games will be held for auction in China.
The Company also has plans to launch a WADE kid’s footwear and apparel line in the future.
The natural pairing of philosophies will be told through a comprehensive marketing campaign of upcoming TV spots and other extensions.
The agreement with Li-Ning Company was brokered by CAA Sports, a division of Creative Artists Agency (CAA), the world's leading entertainment and sports agency, on behalf of its client, Wade.
Li-Ning Company
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