Levi's goes green with Waste Less denim line this spring

17 Oct '12

3 min read

This year, the Levi’s Water<Less collection saved over 360 million liters of water. Additionally, the company is a member of the Better Cotton Initiative, which reduces water and pesticide use during the cotton growing process, and economically supports hundreds of thousands of cotton farmers. To date, LS&Co. has blended Better Cotton into more than 5 million pairs of jeans.

Levi’s Waste<Less products will be available in Levi’s stores globally and on Levi.com in January 2013.

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear.

Levi Strauss & Co.

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