Arvind Lifestyle Brands Limited, a subsidiary of Arvind Ltd, one of the largest players in the apparel brands and retail space in India, with a portfolio of 13 international brands & retail concepts and 12 own brands, will hold the exclusive multi-year license to manufacture and distribute Ed Hardy apparel and accessories throughout India. Ed Hardy is projected to launch in India during Autumn/Winter 2013 with a new global product and price strategy.
J Suresh, MD and CEO Arvind Lifestyle Brands Ltd & Arvind Retail Ltd., said, “Ed Hardy is a well-known internationally recognized brand and enjoys the status of a ‘cult classic’ with massive fan following and a unique cutting edge image. We are thrilled to work with Iconix Lifestyle to bring Ed Hardy into India. As the brand rolls out in AW13, we foresee a very successful launch. Ed Hardy will also substantially strengthen our portfolio in the youth segment.”
Commenting on the alliance, Darshan Mehta, CEO of Reliance Brands said, “Tattoo art has a timeless appeal and Ed Hardy celebrates its history and beauty by creating dynamic apparel and related lifestyle products. We could not ask for a better partner than Arvind, as they understand this market extremely well and are equally committed to growing the Ed Hardy brand in India.”
Arvind Lifestyle Brands
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