Debenhams scoured top model agencies in search of a group of professional models who go further to be representative of diversity, and to convey a message empowering every man and woman to feel able to wear the latest trends, but to make it right for them through style.
Debenhams has moved its campaign for healthy body image to be press-facing.
Debenhams broke convention by becoming the first high street retailer in the UK to promote its latest fashion collections by using models in a diverse#
The look book features:
• Alternative model, Kelly, born without her left forearm and discovered when she won TV show ‘Missing Next Top Model’.
• Paralympian amputee Stefanie Reid makes her modelling debut for Debenhams in the campaign.
• Jada, size 18 model and face of the recent Plus Size Fashion Week.
• Tess, a size six petite model, measuring in at just over five foot tall.
• Valarie, 69 and Maxine, 44, highlighting looking great isn’t anything to do with age
• Philomena, a size 18 model, who wants to be Britain’s first black plus size supermodel.
• Hugo 47, and six foot four Lucio.
As a result of its work in this field Debenhams now sits on the Government’s 'Body Confidence Advisory Committee’.
Debenhams received a Body Confidence Award (2012 winner) –for its on-going Inclusivity Campaign showcasing imagery that is inspirational and realistic by using models who are older, curvier and in Shannon Murray’s case – visually disabled to inspire modern day British women .
Debenhams
marketing@alchempro.com
