Premier, global headwear designer, developer and manufacturer, and the company's brand EK by New Era, New Era Cap Co Inc will present Fall 2006 lines of headwear at MAGIC in Las Vegas, Nevada, February 21 - 24, 2006.
New Era's Fall 2006 product showing will continue to turn heads in the Urban Fashion, Action Sport, Suburban, Women and Children's markets; while EK by New Era celebrates its one year anniversary, the brand's focus on fabric and detailing continues to satisfy hat connoisseurs across genre.
New Era's offering will be highlighted by the unveiling of its Women's and Kids' 59FIFTYs.
The company has taken its signature cap and revamped its fit in order to better complement the scale of a woman's and child's heads.
The Women's 59FIFTY inline program will be presented in licensed and non-licensed/lifestyle looks that will present in fabrics and applications that will speak to a woman's sense of fashion.
Women's and Kid's 59FIFTYs will be offered in Major League Baseball Authentic Collection looks in time for the open of the 2006 season; as well as the type of custom looks that the traditional 59FIFTY can be found in.
"Its New Era's goal to continually make product that fits their consumer's style no matter his or her walk of life," said New Era's Vice President of Strategic Business Gerry Matos.
"And the company's fall '06 showing, from the 59FIFTY, now available in men's, women's and kids', to the EK by New Era line, does just that.
marketing@alchempro.com
