Ocean Pacific & NBA partners for new swimwear collection
28 Feb '06
2 min read
Ocean Pacific (Op) a division of Warnaco Group announced a partnership with NBA that will allow NBA fans to enjoy the sun and sand in style with the new "NBA Beach" collection.
The three-year deal provides for the design, manufacture, sale and distribution by Op of "NBA Beach" -- a new collection of team logo swim and beachwear for young men, juniors and kids --to include swimwear, cover-ups, coordinating t-shirts and related accessories.
This is the first co-branded strategic relationship of this kind for Op and further extends the company's reach as the dominant West Coast lifestyle brand.
"This is a strategic evolution in the course of their business growth objectives and in terms of further expanding their brand relevance, to bring the beach lifestyle to NBA fans nationwide," says Andrew Lelchuk, Op senior vice president.
Distribution of the beach-inspired line is slated for better specialty and sporting goods retail in the United States and Canada, and through the world's only NBA Store on Fifth Avenue in New York City, NBAStore.com, and on-site at team venues.
"They're very excited to work with Op, a brand synonymous with West Coast fashion," says Sal LaRocca, NBA Senior Vice President, global merchandising group.
"It's a unique opportunity to bring a complementary fashion component to their business, executed by experts in the category."
Founded more than three decades ago, Ocean Pacific (Op) was the first surfboard manufacturer to offer a full range of products for surfers both in and out of the water.
marketing@alchempro.com
