Dockers: Official sponsor of 2006 Independent Spirit Awards
02 Mar '06
3 min read
A first in a series of fresh new marketing initiatives designed to aggressively begin communicating its new brand image, the apparel sponsorship of the Independent Spirit Awards marks Dockers San Francisco's entrance into the typically couture-laden Hollywood circuit whose influencers have an incalculable affect on pop culture trends.
"Independent film has become more mainstream, yet the genre still maintains a very modern and artistic edge," said Bill Stewart, vice president, Dockers brand marketing.
"This same spirit is the essence of Dockers San Francisco, and partnering with the Independent Spirit Awards enables thme to position the brand in a fresh new light in front of a very high-profile and influential audience."
Dockers brand is the leader in providing comfortable and stylish casual wear and continues to expand brand offerings to provide men and women with clothes that offer versatility for an on-the-go lifestyle.
Dockers khakis were first introduced in 1986 as the casual alternative to jeans and dress pants.
The line has since expanded from men's casual pants to an ensemble brand providing complete collections of tops, pants, shoes, belts, outerwear and hosiery for men and women.
marketing@alchempro.com
