Shoppers also responded that prices are more transparent, and value can be so easily compared without trawling around the shops (38%). Convenience seems to justify the growth in this category as it continues to appeal to the modern consumer.
Overall economic circumstances probably contribute to the fact that for those who enjoy their fashion fixes, knowing they are getting the desired item at the best price available is very important to 40 percent of those surveyed.
Although, 32 percent said it isn't as important to them as getting good deals on larger items such as white goods, furniture or even electronics. The remaining 28 percent, said price is not a determining factor and it doesn't put them off buying a fashion item they really want.
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