Rbk Tropics draws its inspiration from the attitude of our cricket heroes. It's about “Playing hard and staying cool”. There's a strong cool quotient attached to our players due to their individual styles. The collection projects the free spirited way of life which everyone aspires for. If Pink is now the way to go then greens too are bountiful this season. Blue remains cool as ever whereas Khaki is a perennial favorite and has become an integral part of spring fashion. It is at the same time both classic and modern, hence appealing to a variety of different fashion senses.
Commenting on the launch of Reebok's new collection, Mr. Subhinder Singh Prem, Managing Director, Reebok India stated, “Seasonal variation inspires a completely different color palette each year. The factors that affect the collection are social trends, wearability, whereby an appropriate usage is factored into the `look', and innovation, which makes it break the cliché and are true embodiments of the brand."
"It is with sufficient research about customer buying trends that we launch various new collections", he further added.
The product is available at all leading Reebok stores in the country.
Reebok started its operations in India in 1995. Headed by Mr. Subhinder Singh Prem (Managing Director), Reebok India Company has a pan- India presence with branch offices in Mumbai, Kolkata & Bangalore and ranks at the top amongst international footwear companies in India.
The company's brand mission is - to enroll global youth through sports, music & technology, its vision – to define the industry. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Till date Reebok has certified over 700 fitness instructors.
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