For.me Elena Mirò campaign to make curves more interesting

The stars of this campaign are Lauren McKenzie and Noemi Manser – two of the world’s leading curvy top models – who were photographed by top fashion photographer Javier Vallhonrat.

In what was reminiscent of a sophisticated, hyperrealist installation, the Spanish photographer got the models to emerge from two large white boxes in an elegant contrast with the colours of the collection. A warm light envelopes the set and emphasises the gentleness and tranquillity of the For.me woman. The undeniably sexy styling is by Alexis Cabouat.

The creativity of art director Paola Manfrin (Ego of Wrg agency) has also been translated into a video, with a more playful, fun feel. A film that is never predictable, paradigm of the “impossible-true” through the concept of a giant box emptied of its functional sense.

A visual language - very popular with the online film world - on a disturbing scale that deforms the dimensions of the everyday object and makes it, for this reason, fascinating and contemporary. Just like the femininity of For.me Elena Mirò.

Miroglio