25% of UK consumers hoard fashion disasters – M&S study

One in eight (15%) even de-tag photos purely because they have previous photos in the same clothes, showing that recycling outfits is considered a fashion disaster in itself.

When asked why these fashion blunders are being made, two in five (40%) men admitted to copying characters like Jim Royle in the Royle Family, by wearing whatever is easy and comfortable. One in three (33%) women, on the other hand, admitted to trying too hard to fit in with trends – such as crop tops – despite being the wrong body shape for them.

Since its launch in April 2012, Oxfam has received over 5.3 million items of clothing thanks to Shwopping, which could be worth £3.3 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.

Shwopping

Shwopping is Marks & Spencer’s revolutionary clothes recycling initiative where customers can donate any item of clothing, of any brand, to be re-used, resold or recycled by charity partner Oxfam. Launched by Plan A ambassador Joanna Lumley, M&S believes Shwopping can revolutionise clothes shopping by asking consumers to adopt a ‘buy one, give one’ mentality and encourage greater sustainability on the high street.

Marks & Spencer