UNIQLO launches 10-Gruppen Scandinavian collaboration

Originating from Sweden, 10-gruppen was established in 1970 by ten young designers who wanted to control the entire production process from preliminary sketch to printed textile.

Sharing a common vision in aesthetics and passion for quality apparel, UNIQLO’s collaboration with 10-gruppen brings together the best of Scandinavian and Japanese signature styles and design principles.

10-gruppen presents a distinct collection with a range of apparel in striking colours and loud prints that challenge the boundaries of UNIQLO's utilitarian style.

This special project is a reminder that UNIQLO LifeWear can be something both local and global for the wearer.

UNIQLO