Adidas miCoach receives CES Innovations award

•miCoach SPEED_CELL

For athletes who want to track speed and distance, the Speed_Cell is a performance training tool that takes key measurements throughout training and competition, allowing athletes to analyse and evaluate their game. It provides athletes with key data such as total distance, high-intensity distance, maximum speed and sprint count.

For over 70 years adidas have been creating product innovations to help athletes achieve the impossible. At the 2014 CES in Las Vegas adidas miCoach#

 

Simon Drabble, Director miCoach Product Creation commented: "'miCoach is constantly evolving and developing new innovations to help athletes – CES is a great platform for adidas miCoach to showcase its wearable technology developments enabling athletes to track key metrics and get feedback to reach their performance goals. We work hard to apply our knowledge of sport to bring simple, user friendly solutions to athletes and we're proud to be recognized for our efforts."