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Benetton clarifies position on Rana Plaza tragedy

02 Apr '14
4 min read

We did not share this principle because it does not take into consideration the fact that companies generate production risks also in terms of the size of their orders to suppliers. We therefore decided to further concentrate our funds and efforts to support the victims and their families on the programme developed by BRAC, allocating resources so that those who had tragically lost arms, legs or hands could be taken care of and return, if possible, to something like a normal life. 

With BRAC, we also activated a further programme of support initiatives for 350 victims and their families, with a focus on those who had lost their only source of financial support.

BRAC – the world’s largest development organisation and a global leader in creating opportunities for the poor – started as a limited relief operation in 1972, in a remote village of Bangladesh. It has since spread antipoverty solutions to 11 other developing countries in Asia, Africa and the Caribbean. 
 
Organising the poor using communities’ own human and material resources, BRAC catalyses lasting change, creating an ecosystem in which the poor have the chance to seize control of their own lives. BRAC does this with a holistic development approach geared toward inclusion, using tools like healthcare, education, microfinance, disaster management, environment and climate change, legal services, community empowerment and many more. 
 
Currently, more than 135 million people are being reached through BRAC staff and BRAC-trained entrepreneurs numbering in the hundreds of thousands. BRAC employs 45,918 regular staff and over 69,434 project staff. Its annual budget is 572 million USD (2011).  
 

Benetton Group

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