Adidas names Mark King as President of North America

18 Apr '14

4 min read

“I am convinced that Ben will lead our golf business into the next era of growth. At the same time, I would like to thank Patrik for his passion and many contributions to our company over the last 23 years and I wish him all the best for his professional and private future in Sweden."

"Mark King draws on rich and successful experience with our Group and has a clear understanding of our strategic plans for this important region," states Roland Auschel. "Under his leadership, we will elevate the adidas and Reebok business to the next level and secure an even stronger market position for our Group in North America."

The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.

Adidas

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