Bebe Stores expects 17.3% dip in Q3'FY14 sales

23 Apr '14

3 min read

“If we were to use our West region performance, without weather impact, as a proxy, comparable stores sales for bebe and bebe.com combined, would have been flat for the fiscal third quarter. We continue to believe that our new product is being well received by our bebe girl as we saw e-commerce, which was not impacted by weather, achieved positive comparable store sales and margin in the high teens for the third quarter. We were also encouraged by the sales and margin performance of our March catalogue, which had the best sell-through rate since November 2011.”

“More recently, we have seen continued progress in our sales and margins, with improved performance in all channels during the past Easter week as consumers responded positively to our April product offerings. We remain focused on executing our six strategic initiatives to move our business forward and anticipate continued improvement in comparable store sales and margin performance. Again, I would like to thank our shareholders for their support as we navigate through this challenging retail environment and continue to transform the business for sustainable long-term growth.”

The Company noted that these third quarter fiscal 2014 results are preliminary and therefore subject to the Company's completion of its customary quarterly closing and review procedures.

Bebe

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