Other standout sessions included Dr Henry Castillo from NeuroMind who delved into the application of ‘neuromarketing’ on the design of labels and packaging. Castillo demonstrated the power of design on consumer decisions, how effective product design can influence perception of quality and how neuroscience can be the master key to entering the mind of the consumer.Sun Chemical’s Alfonso Paredes also struck a chord with his overview of brand protection with a comprehensive examination of security inks and coatings and instant verification and authentication technologies using mobile technology.
Tasha Ventimiglia, event director for Label Summit Latin America, said, “This has been the biggest ever attendance a summit has experienced that Labelexpo has organized! We see in Colombia and Latin America as a whole, a promising future and clear business roadmap which offers extensive opportunities for future business growth and the forging of strong business relationships on a global scale.
The 11th edition of Label Summit Latin America drew its highest ever number of attendees as it concluded in Medellin last week. 747 senior level #
"Label Summit Latin America 2014 has been a fantastic way to showcase to regional and international label industry professionals that Colombia, which is one of continent’s fastest growing economies, offers vast commercial opportunities which cannot be ignored.”
The 11th edition of Label Summit Latin America drew its highest ever number of attendees as it concluded in Medellin last week. 747 senior level #
Label Summit Latin America
marketing@alchempro.com
