INVISTA has been a long-time supporter of Kingpins events, having been a sponsor of the shows in New York, Los Angeles, Hong Kong, and most recently, Amsterdam. “INVISTA’s denim expertise and ongoing development of new technologies is evidenced by LYCRA® fiber being at the forefront of the denim world for more than 20 years,” Hegedus said.“The New York Kingpins Show provides an excellent forum for us to begin talking with our denim customers in North America about our new LYCRA® brand strategy,” Hegedus said.
About INVISTA:
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: COOLMAX®, CORDURA®, LYCRA®, POLARGUARD®, SOLARMAX®, SUPPLEX®, TACTEL®, and THERMOLITE®.
As part of an initiative to reinforce the value of the LYCRA® brand to consumers, INVISTA will unveil to the denim industry its new LYCRA® brand #
INVISTA
marketing@alchempro.com
