Phuong Dong Garment Company which launched F House jeans brand in 2001, has turned out successful as brand in domestic as well as international markets.
EU is the major export destination for this brand, which generates annual revenue of about $1 million, regularly.
In domestic markets, the brand takes up store racks at big supermarkets like Metro, Big C, Co Op Mart and Vinatex, across the country.
During the later part of March - 2006, Phuong Dong officially marketed 8 'Spring – Summer' fashion series, including 300 jeans styles of high quality.
The company invested about $5 million in technology and engaging designers bring this brand.
Fibre2fashion News Desk - Vietnam
marketing@alchempro.com
