Leading manufacturer of fabrics for suiting, Birla VXL has planned to launch men's readymade garment line under Digjam label, informed S K Birla, Chariman Birla VXL.
Digjam has good brand value and recognition across the country and company wants to take advantage of it.
There is also possibilities that former readymade brand Jack Barclay will be discontinued, Chairman stated.
Birla VXL, which was selling men's clothing under brand name of Jack Barclay, has also planned to raise Rs250 million through rights issues to reintroduce Digjam as readymade garment brand.
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