Siyaram Silk Mills, the flagship company of the Siyaram Poddar Group, has assigned the creative duties for its premium fabric brand, J Hampstead to Saints & Warriors.
Their media continue to lie with Prachar Communications.
Any agency if makes an excellent presentation they may consider reviewing their media duties too.
Company had spent Rs5-6 crores on advertising for J Hampstead.
J Hampstead is looking at expanding its product portfolio from a solely fabric offering and will now foray into the ready-to-wear segment.
It's planning a more aggressive retail presence and will open exclusive brand outlets shortly.
Siyaram Silk Mills is in the process of reviewing its advertising duties for MiSTAiR, its trouser and suiting brand.
Till now, the company was handling the brand's advertising and marketing in-house.
Siyaram is also planning to roll out another clothing brand in the near future, for which it is looking for agencies.
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