Annual branding resolutions are critical - UniFirst
08 Dec '06
2 min read
"The bright red shirt with distinctive red logo worn by the Staples' associates reinforces their corporate color and brand identity. Additionally, Staples' red shirts are functional, as they are easy to spot by customers in need of assistance, which reinforces the company's 'easy' to shop message."
Given the significant economic value a managed uniform program can produce, Isaacson says, "a branding review can be the single most important exercise companies can conduct to ensure a joyous new business year."
marketing@alchempro.com
