30 NHL teams to wear the RBK EDGE uniform in this fall
30 Jan '07
3 min read
Rbk EDGE Uniform System
For the first time in the history of any major North American professional sports league, a league-wide uniform innovation has been established. The National Hockey League and Reebok have partnered to create a technologically-advanced uniform system designed to meet the demands of today's NHL players, called the Rbk EDGE Uniform System.
With performance and safety at the forefront of the design process, the Rbk EDGE Uniform System will debut after more than two years of research and testing.
NHL players, the National Hockey League Players' Association (NHLPA) and NHL team executives worked in conjunction with RBK Hockey research and development to play an integral role in the design process.
The new Rbk EDGE Uniform System will be introduced as Eastern and Western Conference All-Star uniforms during the 2007 NHL All-Star Celebration in Dallas, Texas.
All 30 NHL teams will wear the RBK EDGE uniform in their respective colors and designs this fall with the opening of the 2007-08 NHL season.
"Designed in collaboration with NHL players and the NHL Players' Association, the Rbk EDGE Uniform System provides the cutting-edge technology required by the player of today -- and tomorrow -- while remaining respectful of our sport's glorious past,” said Brian Jennings, Executive Vice President, NHL Consumer Products Marketing and Retail Operations.
“Reebok's long histories of innovation combined with Reebok-CCM Hockey's expertise in the sport have culminated in the creation of the Rbk EDGE Uniform System,” said Matt O'Toole, President and CEO Reebok-CCM Hockey. “The enhanced materials engineered into the system will help the League's great athletes in taking the fastest game on ice to an unprecedented new level of performance.”
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