The retail arm Brandhouse Retail Ltd of S Kumars Nationwide Ltd (SKNL) is shortly going to announce its overseas expansion plans in the next three to four months.
It is targeting countries in South-East Asia, Middle-East, Pakistan, Nepal and Bangladesh as part of its overseas operations.
The brand is on the lookout for a franchisee in Bangladesh for its premium brand Reid & Taylor. The company is also being sounded out by South East Asia, Middle East, Pakistan and Nepal, Brandhouse Retail CEO, Tarun Joshi informed here.
The company has signed on Bollywood superstar Shahrukh Khan as its brand ambassador its new mid-premium men's brand 'Belmonte', with 200 exclusive outlets to come up over a period of three years, said Joshi.
Brandhouse Retail has plans to aggressively promote Belmonte and has set aside Rs20-crore for advertising the brand.
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