The colour palette ranged from deep and rich tones of orange, rust, peacock blue, marigold and other vibrant colours. The special attraction was the ever-popular Black & White collection which draws inspiration from the international ramps, comprising of fashionably styled Kurtas, kurtis, tunics, skirts in short & long lengths. The collection is available across all W Stores and MBOs across the country.
W has a national presence across 20 cities through exclusive stores in Delhi, NCR, Amritsar, Jallandar, Kolkata, Lucknow, Ahmedabad, Baroda, Surat, Mumbai, Pune, Chennai, Hyderabad and Bangalore. W is also available at leading Multi-Brand Outlets (MBO) like Shoppers Stop, Lifestyle, Globus, Pyramid and Pantaloon in major cities. W is steadily expanding its presence in the country and aims to have 200 points of operation by 2008.
The W brand is owned by TCNS Clothing Company Pvt. Ltd., which is promoted by Mr. O. S. Pasricha of TCNS Ltd., a premier apparel manufacturer and exporter. The company exports to leading brands across the world some of which are Levi's, GAP, Old Navy, May Department, Banana Republic, Saks Inc, J.C.Penney etc.
TCNS Clothing Company Pvt Ltd