Some of the products in the Raks Sharki are accompanied by an ankle bracelet with little gold plated plates with Arabic writing on them. Another differential is that all the products are packed in tulle, which brings to mind the veils used in the dance. According to Lígia, all the promotional material, like packages, product tags and point of sale equipment has images that recall the Arab culture, such as dancers and the architecture.
According to Lígia, all the underwear is made without seams, making the product more comfortable. The colours of the collection vary from the most basic like white, black and beige to the brighter red, turquoise and coral.
In May this year, Lígia travelled to Beirut, the capital of Lebanon, to present her new collection to the Lebanese. "I went to meet our customers and it was a marvellous sensation to see the Liz products in shop windows," she said.
The company has an exclusive representative in Lebanon, and he has over 100 clients. The same representative is responsible for the sale of Brazilian lingerie in the United Arab Emirates, Kuwait, Jordan and Saudi Arabia. Exports to Lebanon began in September 2003.
According to Lígia, the products shipped to the Arab countries are the same as those sold in Brazil. The only demand they make is regarding the size of the bras, which must follow international size standards. "I felt that in Lebanon there is a great appreciation for breasts. Women like a lot of padding in their bras," she stated. Other products that are popular on the foreign market are thongs. "The product does not mark the clothes. We sell much more outside Brazil than here," she said.
marketing@alchempro.com
