Casual Male XL strives to serve this market through broad apparel assortments carried in more sizes than any other retailer through their multiple channels. A one-stop shop offering a variety of apparel from formal suits to casual wear to sports gear, Casual Male XL is also catering to the increasingly fashion-conscious male by recently completing a rebranding initiative of the name and design of their stores' logo to better attract a wider variety of consumers.
Before Casual Male XL changed the face of retailing, men with sizes larger than XL had few options in ready-to-wear clothing. Today, men can visit the new Casual Male store and choose from a wide range of quality fashions from a variety of designer brands and popular name brands, including Levi's, Dockers, 626 BLUE, Geoffrey Beene, Nautica Jeans Co., Caribbean Joe, Reebok, plus the new Synrgy line and more.
Casual Male also offers casual, athletic and dress shoes in their merchandise mix and has become the largest footwear retailer in the nation for sizes 11 to 16 in widths up to extra wide. Name brands include Bostonian, Steve Madden, Hush Puppies Converse and more.
By realizing that big and tall men want the same quality, comfort, variety and value that is available to their regular size counterparts, the chain has achieved a significant share of the market. The company is owned by the Casual Male Retail Group, Inc, and operates the apparel chain from corporate headquarters in Canton, Massachusetts.
Casual Male Retail Group Inc
marketing@alchempro.com
