Number of women shopping apparel online jumps by 15%
11 Jun '07
2 min read
“Less of hassle and more economical that driving to the mall,” said Gili Rashal, founder of the web-based fashion resource Tip Jar.
Which is why Blake offers free shipping, a tactic considered key in converting Web site visitors from browsers to buyers.
“I originally offered free shipping to add value and because my ladies golf apparel targets a niche athletically-built and younger women golfers seeking performance enhancing clothing that's fashion forward and attractive,” Blake said. “I now realize that it saves time and money, too— travel time and gas money.”
Mayer's Amabajam, like Blake, also offers an easy return policy. Lifestyle monitor advised online retailers that this was another key sales tactic.
“I make it just like you were buying from a brick-and-mortar store,” said Mayer. Blake's accepts returns of her golf clothing for women if unworn and the tags are still attached.
Most online retailers report return rates that are about the same as catalogues sellers—about 25 percent.
marketing@alchempro.com
