JCPToday is built on Skinkers Live Notification Platform (LNP) which overcomes current communication limitations by pushing valuable information to groups or individuals with visibility and impact. With the ability to broadcast targeted information to opted-in customers, the LNP will continue to meet JCPenney's future requirements.
Matteo Berlucchi, CEO of Skinkers, said, “We are delighted to be working with a truly innovative retailer like JCPenney. Skinkers technology enables JCPenney to rapidly reach out to their customers, making them aware of news and product offers, directly on their desktop. This is much more effective than sending emails which are often ignored.”
T3 and its emerging media and innovation group, T3 Labs, were strategic partners in developing the JCPToday customer experience from the outset, presenting JCPenney the initial design concepts for the application's design and content as well as maintaining focus on the customer's overall interaction with the new application. Moving forward, T3 will continue to play an active role in creative content and publishing support on behalf of JCPenney.
“We felt this was an opportunity for JCPenney to create a deeper customer experience beyond the transaction and distinguish themselves from other retailers,” said Gay Gaddis, T3 president and CEO. “This tool demonstrates that JCPenney values customer engagement and is out in front of today's trends.”
The Skinkers Live Notification Platform is hosted by WTG, a London based company specializing in enterprise Internet solutions. As Skinkers' hosting and professional services partner, WTG have worked closely with Skinkers' ground breaking Live Notification Platform to ensure the infrastructure consistently delivers the user experience JCPenney customers expect.
Managing Director of WTG, Volker Schulze, said, “We are really pleased to be able to support Skinkers and JCPenney on this exciting project. Skinkers technology guarantees the right people get the right messages at the right time, thereby enabling tailored communications and closing the feedback loop –a genuine first.”
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