Astra Tools - UK Distributor of Ironclad Performance Wear
24 Jul '07
2 min read
Ironclad Performance Wear Corporation, a leader in high-performance gloves and apparel, today announced that it has selected Astra Tools Ltd. as the exclusive distributor of its task-specific gloves and high-performance apparel in the United Kingdom (U.K.).
Astra Tools is a leading importer and distributor of professional industrial products to the U.K., providing a range of specialty tools, accessories and work gear to the construction industry and related trades.
They will be carrying the full line of Ironclad performance gloves and apparel, with the initial products to be shipped directly from Ironclad's factories in mid-September.
Astra Tools will be responsible for all distribution and marketing into the U.K., and will work in tandem with Ironclad for branding consistency in newspaper ads, at trade shows, and at motor sports events.
"The extension of the Ironclad brand into the U.K. market represents another important milestone for Ironclad as we continue to execute on one of our key growth strategies, that of international expansion," said Ed Jaeger, President and CEO of Ironclad.
"We see strong demand in this market for a work apparel brand that recognizes the requirements of the end-user while on the job, and that also provides the comfort and functionality to be worn when the work day is done.
With their established reputation of providing an extensive range of products for both professionals and the "do-it-yourself" market, Astra Tools is a great partner to distribute Ironclad's performance gloves and work apparel."
marketing@alchempro.com
