Celebrate Express adds 574,000 customers to database
27 Jul '07
3 min read
The decrease in revenue from fiscal year 2006 to fiscal year 2007 was driven entirely by the change in revenue for the Storybook Heirlooms brand, which declined $6.9 million in the year just ended.
This decrease was due to the wind-down of the brand, which was completed in April 2007. The Costume Express brand represented a growing portion of overall net sales during the year and increased 38% from fiscal 2006. Birthday Express brand net sales were up 1.3% from prior year as the Company focused on balancing growth with profitability.
The Company also recorded $560,000 of advertising revenue from web advertising sources during the current year representing a new revenue stream for Celebrate Express generated through monetizing customer website traffic. The Company had no comparable revenue in the prior fiscal year.
marketing@alchempro.com
