Mothers Work sales in line with revised expectations for July
09 Aug '07
3 min read
"Our sales for July reflect a continued difficult overall economic and retail environment, as well as negative impact from the current popularity of certain styles in the non-maternity women's apparel market, such as trapeze and baby- doll dresses and tops, which can more readily fit a pregnant woman early in her pregnancy than typical non-maternity fashions."
It is very important to note that with our aggressive actions to manage our inventory level, including increasing our markdown levels compared to our pre-season plans, we believe we can continue to manage our inventory level without resorting to excessive markdown levels.
"Looking forward, we continue to focus on developing great maternity product under each of our brands and continuing our strategic transition, including continuing to expand our leased department and licensed relationships and marketing partnerships, and continuing to roll out our
multi-brand stores."
"We do not believe that the recent weakness in our sales performance is indicative of any impairment of our long-term prospects but rather, as previously noted, is indicative of the weak overall economic and retail environment and the more pregnancy-friendly fit of certain current non- maternity fashion trends."
marketing@alchempro.com
