"The campaign's interactive online format and highly amusing content allows Jockey to engage younger consumers in a more meaningful, relevant way."
In addition to uploading and viewing squirms, StopSquirming.com gives consumers the opportunity to protect their friends from embarrassing underwear situations by sending a "Grundy Grievance" email that alerts them to their underwear problem.
Users can choose between three different wacky Grievance Counselors to deliver one of five tailored video messages about underwear offenses ranging from saggy skivvies to ugly undies.
marketing@alchempro.com
