“With the tremendous heritage of Hot Tuna, I see an exciting opportunity to boost the presence of a label that dares to be different and is as cutting edge as it was in its original form, back in Australia in 1969,” says Niels Juul.
“Working with Elle Macpherson and her sharp creative vision, I believe that Hot Tuna will make a lasting impression in the surf-market. Through an uncompromising approach to product development, it has the potential to make a real impact as a young fashion label, because it represents a culture, an attitude and a lifestyle that is truly global.”
By staying true to this lifestyle and pursuing consistency in design and visual expression, we can explore all sorts of product categories with Hot Tuna, while we maintain authenticity and establish something credible in the surf-world and relevant in the marketplace.
Hot Tuna (International) PLC
marketing@alchempro.com
